An interesting article in the New York Times outlines the difficulty Prosecco producers in the Veneto  are having in their attempts to protect the name Prosecco as unique to that part of Italy. Because it is the name of both the grape and the wine, it’s more difficult to prevent the appearance of the word on a label of an Argentinean version, than it is to make the same argument for Champagne, which is the name of the region.  If Prosecco was referred to as Conegliano or Valdobbiadene it’d be a more equivalent situation. Not that Champagne producers are  having an easy time protecting their name either — the Office of Champagne USA have spent  quite a bit of money this season placing their ad unmasking “American Champagne” in the New York TImes online and on Times Square this holiday season.